McDavid / CAMPAIGN TOOLKIT
McDavid wanted to be positioned as an innovative leader in sports medicine by showcasing its new cutting-edge spring technology, NRG.
Responsibilities
Art Director
Concept Development
Visual Positioning
Selling in Concepts to Clients
Identity Design
Application to Marketing Channels
Note: Imagery used for style reference and graphic intent.
Team
Fort West
CD - Maliah Candace
ACD/Writer - Chase Stevens