NATIVE FISH SOCIETY / CAMPAIGN
Goodness I love these fish. The people who fight for them are pretty great too.
The Challenge
Native Fish Society holds auctions each year to raise funds for the great work of protecting wild fish in the PNW. Together we created a campaign to “host” their 2022 auction online due to covid restrictions. The goal was to be energetic, optimistic, and to utilize elements from their existing brand. The print invites, social campaigns, and the streamed event were infused with the rally cry poster art campaign.
An idea
I can’t take credit for these videos, besides planting a seed of an idea. A NFS supporter and podcaster to give us some moments of zen during the auction. The waxing poetic raspy voiced Richard Harrington ran with it. Like a hot fish would.
Responsibilities
Art Direction
Campaign Visual Direction
Campaign Assets
Awards
2022 Volunteer of the Year
Team
Native Fish Society
Tracy Buckner - Operations
Dana Renton - Donor Outreach & Communications
Mark Sherwood - Executive Director
River Rambler
Richard Harrington - Voice
Todd Harrington - Video Edits