SAFEGUARD CYBER / REBRAND & LAUNCH
Cyber security gets an attitude.
The Challenge
Safeguard Cyber needed a fresh and distinctive look that would help them stand out in a visually monotonous and oversaturated industry. With new funding and growing momentum, the company was ready for a branding overhaul that would propel them to the top.
A new look
First, a logo. Working Maliah Coolidge, and Rob Brooks, we created a new brand mark that won the hearts of our client. The future-forward mark is “always powered on” — ever vigilant, poised to protect. Lotta fun making stories with this one.
Visual Direction
Our team delivered a strong brand character that had us inspired from the first brief. The tone was set with a moody, paradoxical, light-versus-dark, heroic narrative, one that plays perfectly within the cyber security arena. Our creative team formed several visual directions and landed on “Celestial Darkside.” This design metaphor grounded us in a look and feel to create the brand’s visual toolkit.
Create the world
After delivering the logo, we created SafeGuard Cyber’s visual system all laddering up to the Celestial Darkside design theme.
It all begins with an idea.
We brought the new brand to life through a captivating teaser video, working collaboratively with the team to develop storyboards and visual elements. Thanks to the leadership of Rob Brooks (CD), the previously static brand became dynamic and full of energy.
What does it do though?
We created explainer videos that convey how SGC safeguards your digital identity. Our videos are designed to captivate viewers while clearly explaining the product's benefits.
Responsibilities
Senior Designer
Brand Expression
Brand Logo
Brand Style Guide
Campaign Key Art
Video Storyboards
Campaign Assets
Team
Fort West Agency
CD - Rob Brooks
ACD - Maliah Coolidge
ACD - Christopher Degaetano
Animation - Preston Gibson
Design - Jason Musengo, Colton Major
Writing - Joel Kleinberg, Paul Glazier