FORT WEST AGENCY / REBRAND
Our agency was making moves. But our own branding wasn’t, yet.
The Challenge
Fort West was crushing it. Making moves. Doing great work. We wanted to share it, but our own branding was outdated. Our team got to work and created a new brand foundation, and my CD and I were tasked with reimagining our brand expression.
Identify a Creative Direction
Before design began, we had to take a real look at ourselves and own our brand’s position and define our values. Otherwise, we’re just decorating and the end result would lack authenticity.
Brand Expression
With buy-in and a firm understanding of a concept, design began. We explored numerous approaches to “Data Driven,” pushing boundaries, comfort levels, and building upon the existing brand.
The New Fort West
Working with my creative director, Rob Brooks, we presented a number of concepts to our key stakeholders, landed in a territory and went on to execute. After defining our look and feel, we were off to the races to create a brand style guide, reels, and a website.
Nice to meet you
We won something, so we needed to introduce ourselves. With a new look, a voice, a reel, we did just that. Reintroduced ourselves. Responsible for storyboarding and brand look and feel.
Responsibilities
Senior Designer
Brand Expression Concepting
Brand Logo
Brand Style Guide
Campaign Key Art
Video Storyboards
Team
Fort West Agency
CD - Rob Brooks